LinkedIn Internal Launch Experience | 16 York Street, Toronto

A New Chapter for LinkedIn Toronto

To celebrate the new development of LinkedIn’s new Toronto office at 16 York Street, we supported an internal launch experience designed to welcome colleagues into the space and mark a new chapter for the company’s presence in the city.

The event brought together employees and internal teams for a day focused on exploration, connection, and celebration of the new workplace environment.

Rather than functioning as a traditional opening, we designed the experience as an immersive walkthrough of the space. In doing so, it encouraged movement, interaction, and organic moments between colleagues throughout the building.

The Brief Behind the Experience

The LinkedIn Toronto internal brand experience was designed to support both cultural and brand goals, including:

• Celebrating the launch of the new office space
• Strengthening internal culture and connection
• Supporting employee retention and engagement
• Reinforcing LinkedIn’s employer brand internally
• Showcasing the new workspace environment
• Creating a shared, memorable employee experience

The event focused on more than just unveiling a new location it aimed to turn the office itself into an experience employees could actively engage with.

Designing the Experience Around Movement

The photo booth was integrated into one of the main activation spaces alongside other vendors and touch points throughout the building.

Designed to complement the flow of the event, the booth featured:

• On-site attendant support
• Instant print delivery
• Digital sharing functionality
• A custom LinkedIn-branded template and welcome screen aligned with the event identity

Operating from 10am–3pm, the booth remained active throughout the day as employees moved through the space, explored different floors, and participated in networking and food activations.

Its placement allowed it to function as a natural stop within the journey of the event rather than a standalone activation.

How Employees Engaged With the Space

As employees explored the new office space, the booth became a recurring touchpoint throughout the day.

Attendees engaged with the experience in multiple ways, stopping by as they passed through the main activation area, returning after exploring the building and gathering with colleagues for group photos.

The flow of the event encouraged organic participation, with employees moving freely between networking areas, tours of the space and activation zones.

The booth acted as a consistent anchor point within this movement, creating repeated moments of interaction.

Why We Brought The Photo Booth In

For LinkedIn’s Internal Launch Experience, the focus extended beyond showcasing a new physical space, it focused on activating it through people.

The photo booth supported this by:

• Encouraging natural connection between employees and teams
• Creating shareable, branded internal content from the day
• Reinforcing the celebratory nature of the new development
• Helping employees visually document their experience in the new space
• Turning movement through the building into moments of interaction

Rather than acting as entertainment, the booth functioned as a cultural and engagement layer within the broader experience.

What The Experience Created

Throughout the activation, the booth saw consistent engagement as employees moved through the space over the course of the event.

The combination of custom branding, instant prints, and digital sharing created both immediate keepsakes and long-term digital assets for attendees.

The experience contributed to a highly celebratory atmosphere and added a tangible keepsake to take home with them after the event.

Feedback from attendees reflected strong engagement with the booth experience, with interest in both the output and the integration into future internal events.

The Bigger Shift in Office Culture

Modern office openings are no longer just about unveiling space, they are about activating culture within that space.

Experiential touchpoints like photo booths play a key role in transforming corporate environments into interactive, human-centered experiences.

In this case, the photo booth helped bridge physical space with employee experience, turning LinkedIn’s new Toronto office into a shared moment of connection, identity, and celebration.

Where Workplace Culture Is Headed

The LinkedIn Toronto office event demonstrated how internal corporate moments become more impactful when employees are invited not just to observe a space, but to participate in it.

The photo booth added a layer of interaction that extended beyond the event itself by creating lasting, shareable memories tied directly to LinkedIn’s culture and environment.